Digital Marketing Associate: Job Description
Location: Mumbai (Full-time / Part-time)
Company: Daffodil Lane Books
About Us
We are an independent children’s publishing house based in Mumbai, creating thoughtful, engaging books for young readers. At the heart of Daffodil Lane Books is a commitment to creating stories that children love returning to, and that spark connection between children and the people they read with.
Role Overview
We’re looking for a hands-on digital marketing associate who can support and execute our online marketing efforts. This role is ideal for someone with some prior experience who understands digital platforms, is comfortable working with content and data, and is excited to grow with a young brand.
Key Responsibilities
Assist in developing and executing the digital marketing strategy
Plan and manage a monthly content calendar across digital platforms (primarily Instagram)
Schedule, and publish content across social media channels
Monitor performance metrics (insights, reach, engagement) and suggest improvements
Support digital campaigns for book launches, promotions, and key events
Help promote events, workshops, and book launches through Instagram, emailers, and other digital channels to drive strong attendance
Create email marketing (newsletters, announcements, campaigns)
Coordinate with editorial and design teams to ensure cohesive digital communication
Identify potential collaborations with creators/influencers
Bonus (but highly valued!)
Ability to write engaging copy for social media and emailers
Experience with children’s books, publishing, or children’s brands/products
Understanding of paid marketing (Meta ads, boosting posts, etc.)
Familiarity with tools like Meta Business Suite, Mailchimp (or similar), and basic analytics tools
Who You Are
Have 3+ years of experience in digital marketing
Are organized, detail-oriented, and comfortable managing timelines
Have a basic understanding of social media strategy and content planning
Are creative, proactive, and eager to learn
Have an interest in books, storytelling, and children’s content
What We Offer
Opportunity to grow with a young publishing house and shape its digital presence
A collaborative, creative working environment
Flexibility (full-time or part-time depending on fit)
If this sounds like something you’d enjoy, we’d love to hear from you! Send your CV and cover letter to daya@daffodillanebooks.com